It Dodge 1955 lineup, which consists of entry-level crown, royal, rich and user-Royal, was a major departure for the company. Guided almost out of business in 1953 and 1954 Chrysler Corporation was revived with a $ 250 million loan from Prudential and new models developed by the legendary Virgil Exner. Dodge lineup was positioned as the main line in the hierarchy of Chrysler, Plymouth and between Soto
The flagship model was the Custom Royal. All hardtop coupe and Custom Royal-only convertible models were called "Custom Royal Lancer", and the "Custom Royal" sedan gained the Lancer badge soon after its introduction as well. The Custom line featured unique chrome tailfins (although early model year cars went without this trim), special tail light surrounds, and an upscale interior. Backup lights were standard on the Custom line but optional on all others. The Custom Royal also featured the hemi 270CID Super Red Ram engine
The flagship model was the Custom Royal. All hardtop coupe and Custom Royal-only convertible models were called "Custom Royal Lancer", and the "Custom Royal" sedan gained the Lancer badge soon after its introduction as well. The Custom line featured unique chrome tailfins (although early model year cars went without this trim), special tail light surrounds, and an upscale interior. Backup lights were standard on the Custom line but optional on all others. The Custom Royal also featured the hemi 270CID Super Red Ram engine
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