Company history

Chrysler The company was founded June 6, 1924 as a result of the merger, "Maxwell Motors" and "Willys-Overland." The founder is an engineer and businessman, Walter Percy Chrysler. By January 1924 he completed development of the first six-cylinder car, which is released under the Chrysler brand A number of engineering development at an early stage, as the injection of oil into the engine under pressure, carburetor, air filter, make cars Chrysler competitive in the U.S. market. Chrysler also developed a system of safe tires, which in effect was adopted throughout the automotive industry as a standard. After the release in 1926, a cheaper model with the Imperial 4-cylinder engine Chrysler has taken the second place in sales of passenger cars in the U.S. and stayed in the lead the next 10 years. Also, this success has contributed to the purchase of 1928 Dodge brand Chrysler has decided to divide the class of product, price and functionality. Each model in the end became a separate production line and brand. Plymouth was represented by the machine with low prices, which are partly in the manufacture of recycled materials used. The line of de Soto - a mid-range machines. In 1955 Chrysler Imperial former top model has a separate production line and brand. In 1960, Chrysler released a new compact car Valiant, which initially produced a separate brand, but after Plymouth had exhausted themselves, they were united under the name of Plymouth. In the model of Valiant was first used by the generator (it generates an alternating current, in conjunction with diodes for rectification back to DC). Soon all the car companies started to use this technology. So, for '70 the corporation already had six lines of production: Vailant, Dodge, Imperial, DeSoto, Plymouth, Chrysler, and myself. At this time they entered the "Big Three" American auto industry. Due to the large demand for Dodge and increase the production of this line de Soto was no longer relevant. In April of 1964 was represented by the model Plymouth Barracuda, which is a sub-model Valiant. The huge glass rear window and sloping roof made this car special. Barracuda was released almost two weeks before the Ford Mustang, which made the first Barracuda Pony-Car. Despite this, Mustang has surpassed its 10-fold in the period from April 1964 to August 1965. And in the period 1963-1967 Corporation has expanded its scope and the European market. For example, buying 40% stake "Barreiros Diesel", formed the Spanish branch of the "Chrysler Espana." In 1964 bought 30% stake in British motor manufacturer Rootes Group-appeared "Chrysler United the Kingdom." And in 1966-67 bought 80% stake in French company "Simk" and formed the "Chrysler France." In the 70 years the company was Chrysler working very actively: Antitrust laws in the United States were not allowed to unite, as did competitors in Europe and Japan, fuel prices rose, and the engines used it with low efficiency. Therefore, the great demand compact models like Dodge Dart and Plymouth Valiant. The oil crisis of 1973 led to that demand has fallen sharply in the major, not saving fuel cars. But they accounted for most of Chrysler's product range. In the mid-70s for the first time the company produces luxury cars: Chrysler Cordoba, Dodge Aspen and Volare Plymouth. They brought the enormous costs of warranty failures, led the design and poor build quality. In 1978, when Chrysler is close to bankruptcy, loses millions, she invites the legendary top manager, who was sacked from a scandal of Ford's Lee Iacocca. By agreeing to this position, Iacocca starts production Chrysler «Mini-Max", which will bear fruit in 1983 with a successful Dodge Caravan and Plymouth Voyager. After a certain agreements with the banks and Congress, Iacocca conquers time and money to run the first K-Car line, Dodge Aries and Plymouth Reliant, in 1981. These compact cars were based on designs that Lee offered to Ford and the second rejected them. These machines have become a bestseller and Chrysler regained its image. Chrysler has teamed up with Lamborghini in 1987 and the AMC (American Motors Corporation), which made the brand Jeep. Later, in collaboration with Mitsubishi Motors and Renault, Chrysler has developed a small fuel-efficient vehicles, and in 1988 the world saw a series of cars, trucks and pickups Eagle.